Research on the Development Countermeasures of "Agricultural Products + Live Broadcast" E-Commerce Model

With the continuous maturity of 5G communication technology and mobile Internet technology, live broadcast e-commerce has ushered in an opportunity period of rapid growth. As a new play method and mode of e-commerce, it has wide applicability and compatibility. The combination of live e-commerce and agricultural products has opened a new journey of agricultural e-commerce. By tracing the origin of live broadcast e-commerce of agricultural products, this paper analyzes the development status and rise reasons of live broadcast e-commerce of agricultural products, and analyzes and compares the two "agricultural products + live broadcast " e-commerce types of live broadcast and live broadcast with goods. This paper probes into the advantages and difficulties of live broadcast e-commerce of agricultural products, and puts forward countermeasures and suggestions to promote the healthy development of live broadcast e-commerce of agricultural products. We hope that these analyses can provide some help and reference for the benign development of live broadcast e-commerce mode of agricultural products.