Suggestions for Enhancement of Cultural Tourism at the Candle Festival of Ubon Ratchathani

The aims of this qualitative research were to study the history of the tien pansa candle festival in Ubon Ratchatani and make suggestions to enhance cultural tourism. The research results found that the festival is based on the custom of offering candles as a method of worship. There are six reasons why the Ubon Ratchatani candle festival is able to continue in modern Thailand: a) Ubon Ratchatani is a Buddhist stronghold; b) the local people are accommodating; c) the city is surrounded by key resources for candle-making; d) the people of the city hold true to Buddhist values; e) there are many talented artisans; g) primary aims of promoting Buddhism and respecting traditions are upheld. Nevertheless, current organization of the festival suffers from some problems, notably increased consumerism and cultural displacement. The best solution is to encourage more local participation in festival development, planning and organization.