The Rise of an Innovative Bricolage Informal Entrepreneur in Rural Vhembe District, South Africa: A Challenge to Western-centric Conceptualisation of Rurality and Rural Economies

Bricolage informal motor vehicle entrepreneurship is growing in rural South Africa. This chapter
presents a case study involving one such entrepreneur and enterprise. Site visits, observations, faceto-
face interviews, and Key Informant Interviews (KIIs) were used to collect data. Passion with
automobile vehicles drove the desire of this entrepreneur to enter entrepreneurship. The customer
base is built from automobile vehicle owners whose vehicles were out of mainstream formal motor
plans. Original franchises and mainstream financial institutions should assist these entrepreneurs with
funding and development of trade and entrepreneurial skills to make their activities sustainable and
competitive.