Unveiling the Path to Sustainable Behavior in Tourism through a Systematic Literature Review

Environmental sustainability is a crucial focus in the contemporary tourism and hospitality industry due to its potential to protect the environment and benefit society. Despite extensive research on the environmental impact on the industry, there is a need for a comprehensive analysis. The lack of relevant studies on pro-environmental behavior of hospitality and tourism consumers underscores the importance of thorough review. This study utilized the Preferred Reporting Items for Systematic Reviews and Meta-analyses (PRISMA) protocol to conduct a systematic literature review, focusing on areas such as Local Communities' Commitment, Small Firms in Tourism, Consumer Behavior, and Sustainability Communication. The results of the studies suggest that various independent variables can influence sustainable behavior in tourism, including Difficulty Perception, Eco Concern, Effort Perception, and others. The dependent variables identified in this study are divided into three groups: Technology Adoption, Environmental Attitudes and Beliefs, and Self Expression and Well-being.